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We need an expressive headline, like "thank you for a wonderful year" — which typeface do we use?

Museo Sans: for a large headline, bold 700 at a bigger size, or, as an exception, light 300 at 40px and above.

Size and weight give a headline its presence without a second typeface, and a second typeface makes the material look like something other than Aleris. Black 900 is almost never used, so try 700 at a larger size first.

What this answer rests on

  • constitutional/typography-is-museo-sans.md § 2. The non-negotiables Accepted
  • principles/typography.md § Museo Sans — brand typeface Accepted