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Export the brand

Everything on this site that you can take out and use in your own tools, files and projects.

  • The brief for your AI toolA brief for each route to paste into your AI tool before you ask it for anything.one per route, markdownCopy · PresentationsCopy · Patient informationCopy · Web pagesCopy · Campaigns and socialCopy · Digital productsCopy · Working with AI
  • Design tokensEvery design value as a CSS custom property, in the one file an Aleris interface has to import.aleris-tokens.cssDownloadCopy link
  • Tokens with their rulesThe same tokens as machine-readable data, each with what it is used for and where its limits are.baseline-tokens.jsonDownloadCopy link
  • Tailwind bridgeAn optional theme for Tailwind projects that turns each token into a class and holds no values of its own.aleris-tailwind.cssDownloadCopy link
  • FontsTwo link tags that load Museo Sans from the central host, so no project keeps a copy of the font files.aleris-fonts.css · a link tag, never the font filesCopy link tag
  • Presentation templateThe PowerPoint template, in Swedish, with the Aleris layouts, theme colours and Arial already set.aleris-presentation-template-sv.pptxDownload
  • The packageThe brand and design system in one folder for AI coding agents, starting from the design-system instruction.agent-baseline v0.25In the Brand OS repo
  • The whole corpusThe index an AI tool reads first, and every published page as raw markdown.llms.txt and raw markdownOpen index

  • For a ChatGPT skill

    Upload the brand in brief first, then Voice and Reader state, and after them the concept pages and route guides the skill needs for its work.

    Each page carries its status at the top, so the skill can tell a decided rule from a draft.

  • For an agent

    Point the agent at the index first: it lists every concept with one file that holds all its sources, and every route with a brief. For a task about one element, such as colour, that one file is enough.

    For building software, give it the package and have it read the design-system instruction before it writes any interface code.

  • For an agency

    Send the link to this site and ask them to read the brand in brief before anything else.

    Send the design tokens and the two font link tags, and tell them the fonts load from the central host and are not sent as files.

    For digital work, send the package as well.