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Can I put our unit's name next to the logo?

Not inside the logo's clear space, and never added to the logo itself: set your unit's name as text of its own, apart from the logo.

The sender is always Aleris, and nothing enters the logo's clear space. A unit name set close to the logo turns it into a lockup of its own, which is one of the misuses that actually happens here.

What this answer rests on

  • principles/logo-identity.md § Sender architecture Accepted
  • principles/logo-identity.md § Prohibited — how the logo may not be used Accepted