Generating with AI

Partial · gaps shown

When you make something with an AI tool, such as an invitation, a greeting, a routine sheet, slides or an image, these values make it look and sound like Aleris rather than almost like Aleris.

The brief for AI tools is being developed.

In the meantime work from the Aleris templates, use your AI tool for the text, and ask the brand team for posters and invitations.

Not decided yet

Parts of this route are not decided yet.

Where a section is missing, the concept pages hold the rules that apply to everything.

Fixed and yours to adapt

Fixed

The page is sand, not white
#f2ece4.
One orange thing per page, and it is the thing you want the reader to do
Sentence case
Never capitals — not in a heading, a label or a tab.
Never let the tool draw the logo
Place it afterwards.
No coloured bar, border or shadow along one side to mark something as active, selected or important
Use bold text on a light fill, or a thin border all the way round.

Yours to adapt

More colours for a chart, a set of icons or a numbered list
There are twelve more in the same file, named --color-chart-01-forest-green through --color-chart-12-warm-grey, drawn in that order; use those rather than inventing any.
Museo Sans, if you know it is installed
Ask for it only if it is on the machine the file will be opened on, and otherwise set everything in Arial.
Software is a different job
Stop pasting values and install the real ones, as the setup for AI coding tools describes in four steps.

Colour

Use the exact values, which are quoted from the token file the products themselves are built from, and no others.

Text and headings are petrol #004851. The one thing you most want the reader to do is orange #d14811, and decorative orange #f58c61 never sits behind white text. Green #4f866e means done, red #c14444 means an error, and lines, borders and rules are #d7d2cb.

Do
An invitation on a sand page, with white panels and petrol text
Sand is the page, and white is for the cards and panels on top of it.
Don't
The orange button on a light orange section
Orange on light orange measures 2.82:1, below the 3:1 a button needs against the surface it sits on.

Typography

Set it in Arial. Museo Sans is the Aleris typeface, but an AI tool has no way to use it, and Arial is the sanctioned substitute for PowerPoint and for anything made outside the communication department.

Do
A slide title in sentence case, with Aleris, MittAleris and Aleris Online in their natural casing
Sentence case holds everywhere, including in tabs, labels and buttons.
Don't
A routine sheet where each step ends in a check mark character
The check mark and the arrows are not in Museo Sans, so where the typeface is used they fall back to a different face mid-sentence; use a word or an icon instead.

Imagery

A generated image may set mood, pattern and colour. It never claims to show a real Aleris place, a real patient or a real result.

When a generated image is used externally it is labelled "illustration" or "AI-generated", and portraits of employees are never AI-generated.

Don't
A generated photo of a smiling stranger in a white coat on a poster for a clinic
Stock or generated photography of strangers in white coats is one of the things that gives an AI away.
Don't
A generated portrait of the colleague a patient will meet
An image that implies reality breaks the trust the whole page rests on.

Voice

Write to the reader as "you", not about them in the third person. Keep it calm and direct, and say what something is before saying why it matters.

Text drafted with an AI tool gets a second reading against the list of AI tells before it leaves your hands, because the pass that generates a text misses what a separate re-reading catches.

Do
An invitation that opens with what the reader is invited to, when and where
It begins with the person and what they need.
Don't
A generated invitation that ends with "Together, we make a difference."
A closing sentence that says nothing is one of the things that gives an AI away.

Asked about generating with AI

Check before you send

The page background is sandA white page background is one of the things that gives an AI away.
Headings and labels are in sentence caseHeadings or labels in capitals give an AI away.
Running text has no arrows or check marksAI tools reach for them constantly, so use a word or an icon instead.
Swedish letters came through as typedA Swedish ä that has come back as ā is a sign the tool drew the text rather than typeset it, and a sign the logo will be wrong too.
The logo was placed afterwardsAn Aleris logo with the wrong number of rings, or a wordmark in the wrong typeface, gives an AI away.
The blue is petrol, and there is one orangeA generic mid-blue, usually arriving as "healthcare blue", and two competing oranges both give an AI away.
The text is calm and stops when it is doneExclamation marks, "Absolutely", and a closing sentence that says nothing give an AI away.

Where this comes from

Partial · gaps shown Accepted

This route draws on these concept pages, and each holds the full rules and their reasons.

Want the reasoning?Explore the brand — why each element looks the way it does